Workshop 2 – The Deets

Musician & Promoter Workshop 2
Monday, January 25, 2010
7pm – 8:30pm

Corey Denis
Jessica Zollman
Ali Watkins
Dustin Shey
Helena Price

Registration is open until 2 hours before the event, with a waiting list available for any overflow.  If you have not yet registered, click here. Space is limited.

A few reminders and tips to help you get the most out of the workshop:

  • bring a laptop if you have one, we have wifi and can answer your questions in real time
  • we have a new location: Zambaleta (19th & Florida in the Mission)
  • we have a “hard start” and a “hard stop” which means we start at exactly 7pm and wrap right at 8:30. We will provide you with information for schmoozing after the workshop, if you are interested

We will cover many services, but the first 45 minutes will focus on:

  • Facebook
  • Twitter
  • WordPress
  • Tumblr
  • case studies
  • paypal

Because of demand, there will be three options to choose from for the first 45 minutes. Then the entire group will convene for group discussion and questions for the final 45 minutes.

Room 1:  Facebook & Twitter
Room 2: WordPress & Tumblr
Room 3: Case Studies & Paypal

Please contact coreydenis[at]gmail[dot]com with questions – we’ll see you soon.


Workshop 2: Case Studies, A Syllabus

The next Musician & Promoter Workshop is January 25, 2010, 7pm-8:30 at Zambaleta Music School in the mission (19th & Florida). In addition to wifi for all, classrooms & chairs…

Workshop 2: Syllabus

ROOM 1: 45 minutes: Case Studies & Paypal
review 3 case studies where artists/ bands are succesfully reaching potential fans with social networks and social media and take an in depth look at why it is working, and how this can apply to musicians and promoters. The last 15 minutes will cover how to set up PayPal and other “donation” systems on your website, and why this is a good idea.

ROOM 2: 45 minutes: Facebook/ Twitter Questions & Answers
Got questions about Facebook, Twitter,  Tumblr another Social Network or Blog software? Come to this room and ask all your questions without judgement, get real answers. Use wifi for real time adjustments.

Room 3: 45 minutes: WordPress & Tumblr
get wordpress answers from an experienced developer. Learn to use Tumblr to your greatest advantage

Final Group Meeting & Discussion, 45 Minutes, Social Room
Social Media & Social Networks: reaching potential fans, and everything you ever wanted to vent about social networks and social media
we will review the very bottom half of the fan pyramid and talk about how to reach potential fans with a new form of media and connectivity, and the results you can expect.

Our New Home: Zambaleta in The Mission

We’ve grown in size already, and partnered with a music school. To improve on sound bleed, chair access, wifi and the need for a classoom-like atmosphere, we’ve partnered with  Zambaleta – a new music & dance school in the mission.  Welcome to SF, Zambaleta! Thanks for the classrooms!

What is Zambaleta?

Zambaleta is a nonprofit community world music and dance school based in San Francisco’s Mission District. They offer music and dance classes, hullabaloos, hootenannies, and other musical encounters that lift the human spirit and create community.  Look soon for Tango, Flamenco classes and beyond from Zambaleta. Many thanks to  Zambaleta for embracing our idea and recognizing the need for artist and promoter assistance and education in an increasingly digitally integrated environment.

Pass this on to your friends if it applies and we will see you (or them) on January 25, 2010 at Zambaleta for Workshop 2! 

Register now, space is limited (we only have a limited number of classrooms and chairs)

Musicians & Promoters: Happy New Year – Save The Date for Workshop 2!

Start 2010 with an examination of how to reach potential fans, and maximize your discoverability online. Workshop 2 – Reaching Potential Fans focuses on both reaching out and becoming discoverable with social networks & media.

What: Workshop 2: Reaching Potential Fans
When: Monday, January 25, 2010
Where: Zambaleta (Mission Dist. Music & Dance School, 19th & Florida)
Cost: Free/ Pay What You Want
Register: Register today! (Registration Required)

Tips & Tricks: How to set up “pay what you choose” structures on your website or invitations, more facebook & twitter answers to your questions, maximizing google & facebook.

  • learn to define milestones & metadata vital to the discover-ability of your music
  • learn how online social networks & media can increase the discoverability of your art & why it matters
  • Discuss reasons you do or do not enjoy using social media with other artists in a guided session, what is easy, what is not, and any time constraints

Group Discussion:
The Zero Spending Zone: Reaching Potential Fans*
(and how learning to use social networks & media can help you)
*many thanks to Tom Silverman & New Music Seminar for permission to explore The Fan Pyramid in depth. read a littlemore about Tom Silverman and fan relationship managment on the TuneCore blog right here.

Why is this our focus?

The title might sound a little cliche, but after Workshop #1, many attendees took a survey. Based on a generous amount of feedback via email, the survey and in-person conversation, we discovered that you walked away learning more about how to use Twitter / Facebook. At the end of Workshop 1, we finished with a lecture about how to encourage and enable Potential Fans to spend just $2/ year. Silence filled the room when I asked everyone for ways they have convinced a fan to spend just $2. Your feedback reacted to this discussion and you indicated a desire to focus on the potential fans before the passive fans. One attendee wrote:

“how can I cut through the noise to even reach a potential fan before I can ask for two bucks?”

Good question!  You spoke up, we listened. In Workshop 2, we will learn more social network & media tips, but more importantly we will explore how to cut through the noise,  the problems you do or do not encounter along the way (including “I don’t have time”) and  how to optimize your discoverability with methods that integrate online and offline music promotions.

Q: Will there be wifi for everyone?
A: Yes!

NOTE: Workshop 3 is also already in planning phases, and will focus on photographs & video. If you are interested in the photo/ video workshop and already create video content for your band and music, please contact coreydenis+workshop[at]gmail[dot]com to let me know. We’re planning something super!

We are a not-for-profit educational group. Your contributions enable us to keep going. Thank You!

Workshop 2 in January 2010

Workshop 2 is coming together and the date (in January 2010) will be announced shortly. Look for improvements in the next workshop including wifi, projectors, separate rooms for each class and more! Please remember to take this survey about workshop 1 and get your discount code for the SF Music Tech Summit on December 7, 2009.

Workshop 1 – Wrap Up

thank youMany thanks to everyone who came to last night’s Workshop! All who attended last night are on the guest list for the upcoming SF Music Tech Mixer, On November 17, 2009.  You do not need to register, because you are already on the list! Soon, you will receive an email through our automated system which will provide you with a discount code for the SF Music Tech Summit, on December 7, 2009.

Workshop 2 is already in planning phases, and we look forward to it.


Stay tuned by checking here, or by subscribing to our twitter feed for updates.

Special Thanks: Social Media Club, JamBase, SonicLiving, Willotoons, New Music SeminarSF Music Tech Summit, Mom Son & Daughter Chair & Table Rentals

Workshop 1 – Tonight @ 7pm

Well, all the tickets are gone, but you can make a special plea by emailing corey[at]gmail[dot]com. We will see you tonight. Details on Workshop 2 will be posted shortly.

Event: Social Media For Musicians & Promoters: Workshop 1

Date: Wednesday, November 11, 2009 from 7:00 PM – 8:30 PM (PT)

JamBase Office
1 Zoe St.
San Francisco, CA 94105